Authorized Dealer Application

Selle San Marco NA, LLC.
134 W. Harvard St. #5
Fort Collins, Colorado 80525
Toll Free: +1.888.434.4846
Fax: +1.970.672.8241

Dealer Application

  • Thank you for your interest in becoming an Authorized Selle San Marco Retailer. Please fill-out and submit this application. Upon approval, we will notify you and our distributors of your status. Before submitting your application, please read our MAP policy.
  • Terms & Conditions: Selle San Marco reserves the right to discontinue doing business with any retailer advertising prices below Selle San Marco MAP retail prices. All information is confidential and not supplied to second parties other than to our distributors and to Selle San Marco S.p.A. for inclusion on their Dealer Locator page.
  • Selle San Marco Minimum Advertised Pricing (MAP) Policy:

    Selle San Marco has unilaterally determined that our interests and the interests of our dealers are best served through the adoption of a minimum advertised price (MAP) policy applicable to all Selle San Marco-branded products sold in the United States. This policy will allow our dealers to confidently stock and promote Selle San Marco products and to preserve the image and value of the San Marco brand.
  • DEALER MSRP and MAP:   Unless otherwise stated by Selle San Marco, the MAP price for any San Marco branded products is 10% below SRP. We will periodically update our Wholesale pricelist with MSRP and MAP pricing and distribute this to all distributors and wholesale accounts. This policy applies only to advertised prices and does not apply to the price at which retailers actually sell San Marco branded products. Retailers are free to independently set the price at which they sell San Marco-branded products. This policy does not apply to in-store displays or markings. This policy applies to all forms of printed or electronic advertising, printed or on-line catalogs, displays, and all other forms of advertising. Price information related to Selle San Marco products on an internet website accessed via hypertext transfer protocol (http) is considered advertising for the purposes of this policy.
  • POLICY VIOLATIONS:   Selle San Marco reserves the unilateral right to discontinue sales to any retailer who does not adhere to this MAP policy. We cannot and will not accept any information from any dealer about violations of our MAP policy by another retailer. This policy is effective 1 January 2015.